David Cameron on a bicycle doing his grocery shopping at a shop in Notting Hill

This image could have imperfections as it’s either historical or reportage.

Leader of the Conservative Party MP David Cameron is clearly a man of his word as he uses his bike to do the family grocery shopping at his local shops. Clearly not for Mr. Cameron is the 'celebrity style' supermarket style deliveries as the 'modern man' loads his bike in a true left/right balancing act as he swung left to right across the pavement. Next time maybe a set of cycling safety gear might be appropriate.