Relationship Marketing in Sports aims to discuss and reformulate the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context.

How the Constitution Can Guide America Back to True Greatness America has become a country lacking in both physical and psychological security—and this insecurity is a clear and present danger to world peace and stability.

"This book takes stock of the position of motorsport in the 21st century and considers how it will continue to influence sport business, politics, and society in the future.

George sees dragons everywhere, but since he is the only one that sees them trouble begins. He must lead the dragons back to the great wilderness where they belong and then find his way home again.

Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective.

A retelling of Aesop's cautionary fairy tales, each with a moral message.

Few stories have endured as long as The Fables of Aesop. For over 2,500 years their simple stories and wry humour have entertained generations of children and adults alike.

Für die erfolgreiche Führung ist wirtschaftliches Know-how dringend erforderlich. Wie ein erfolgreiches Sportmanagement aussieht, vermittelt das Buch von Gerd Nufer und André Bühler.