Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject.

Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world ...

Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world ...

This is the first book to explore public relations and communications in the sports industry in a global context.

This is the first book to explore public relations and communications in the sports industry in a global context.