Smart Shopping campaigns
Today’s shoppers are always on, shopping across platforms and devices, online and offline, seamlessly. Smart Shopping campaigns help you put your products in front of the shoppers who are looking for what you offer on Google—whether they’re at home, on mobile, or in the store. The best part? You only pay when they click.1
Get started Watch videoHere's what you can do with Smart Shopping campaigns
Broaden your reach
With Smart Shopping campaigns, products are eligible to show up across all of Google's properties and reach users wherever, and whenever, they're searching or consuming content.
Drive traffic and sales
With Google’s Shopping campaigns, we’ll help more customers find your products—online and in store.
Uncover insights and trends
Want to know what sells? We’ll help you drill down and figure out what’s performing and what isn’t. Also, get competitive insights to help strengthen your offering.
Show your ads to hundreds of millions of potential customers on Google surfaces each day
Google Search
Google Display Network
Youtube
Gmail
Work with a partner to get started
Seamlessly get your inventory onto Google and promote your products through a Smart Shopping campaign directly through these partners.
Shopify
Sync your products, run a Google Smart Shopping campaign, and track results — all from Shopify.
Learn moreMagento Commerce
With Google Shopping ads Channel in Magento Commerce you can unlock the power of the Google advertising network in one end-to-end solution.
Learn more-
Success Story
Sportline increases conversion value by 227%
Key stats
227%increased conversion value
+621%return-on-ad-spend (ROAS)
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Success story
FC Moto drives 30% return on ad spend
Key stats
+30%higher ROAS
+82%more conversions
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Success story
Magazines.com’s Black Friday revenue lifted 180% YoY with Smart Shopping campaigns
Key stats
95%YoY increase in sales
180%YoY increase in revenue between Thanksgiving and Cyber Monday
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Success story
NewLentes gains 57% more revenue
Key stats
57%higher revenue than Standard Shopping campaigns
61%higher return-on-ad-spend
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Success story
Sportmaster scores 69% higher return-on-ad-spend on Black Friday
Key stats
69%year-over-year increase in return-on-ad-spend
26%year-over-year increase in conversions
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Success story
n11.com increases return-on-ad-spend by 30%
Key stats
30%increase in return-on-ad-spend
25%decrease in cost-per-click
Let’s set up a Smart Shopping campaign
Get startedFrequently asked questions
- 1 In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.