Passports & Grub

Tomiko Harvey, Founder

Nashville, TN
Tomiko in her office Tomiko at a ski resort
Blazing a trail

As far back as she can remember, Tomiko Harvey has appreciated a good trip and a delicious meal. But just because she appreciates the finer things in life, doesn’t mean these things need to be stuffy or exclusive.

“When I started Passports and Grub, I knew I wanted to talk about luxury travel, but in a way that felt real, relatable, and accessible,” says Tomiko.

So as you peruse her blog, you’ll find she makes the most of her passport. She treks across continents, tracks down unique experiences, and zeroes in on the best local eats, whether it’s a Michelin-star restaurant or a hole-in-the-wall spot with amazing flavors.

But as she jets off to parts unknown, Tomiko is aware that she doesn’t look like most other travel bloggers. As a Black woman over 50, she wants her blog to push back on the misguided notion that Black women can’t have unforgettable travel experiences.

“My goal is simple,” says Tomiko. “To help Black women over 50 travel boldly, safely, and in style without second-guessing their choices.”

So as Tomiko looks for that next stamp on her passport, she prioritizes luxury destinations that actually cater to Black travelers. That means no awkward stares and no worries about safety.

“I want Black women to put themselves first and take that trip whether it’s solo, with their girls, or their significant other,” says Tomiko. “At the end of the day, I want my followers to see the world and feel good about every decision along the way.”

Tomiko in the desert.
Building a brand

“When I first started Passports and Grub, I was all about SEO, content creation, and locking in brand partnerships — that’s what really set the foundation for my business,” says Tomiko. “I took what I knew about travel, digital marketing, and influencer collaborations and used it to build a profitable business.”

Of course, profitability didn’t occur overnight. Landing brand deals with tourism boards and travel brands took careful strategy and plenty of legwork. She turned to Google Analytics to understand where her audience was coming from and which posts were resonating with them. These metrics helped her score deals, refine her SEO strategy, and minimize bounce rate.

Meanwhile Google Search Console gave her a high-level view of which keywords she was ranking for, as well as optimize old content based on what’s trending in search. Then, with her SEO strategy humming along, it was time to work on her ad strategy.

“Ads provide passive income,” explains Tomiko. “Unlike brand partnerships or consulting, ad revenue is recurring and scalable. The more I grow my traffic, the more I earn without having to constantly chase new deals.” Tomiko mostly appreciates how an ad-supported model gives her a certain level of freedom and flexibility. “Ad revenue allows me to say no to low-paying brand deals and focus on partnerships that actually align with my mission,” she says.

About seven years ago, Tomiko hit the qualifying traffic thresholds for Mediavine, a Google Certified Publishing Partner. She describes this moment as a “game-changer,” adding a new layer of passive income that scaled her business to seven figures.

“I use Mediavine because it’s hands-down the best ad network for bloggers who want to maximize earnings without affecting the reader experience,” says Tomiko.

“Unlike brand partnerships or consulting, ad revenue is recurring and scalable. The more I grow my traffic, the more I earn without having to constantly chase new deals.”
Diverse experiences, diversified business

The best part of passive income? Tomiko can stop worrying about monetization and focus on her true passion: Taking great trips, then helping other Black women do the very same thing.

“My safety articles are the most popular content which makes sense because Black travelers prioritize travel safety just as much as luxury and experiences,” says Tomiko.

From Mexico to Italy, Tomiko’s country-and region-specific safety guides offer first-hand advice for Black travelers who want to stay secure while having a great time in foreign lands.

“A reader messaged me saying she had always been afraid to travel alone, but after reading my safety articles on Mexico, she finally booked her first solo trip to Cabo,” says Tomiko. “She told me she used my tips to stay safe and had the time of her life. That moment hit me because I realized how much my content was giving women the confidence to take up space and explore the world.”

As the digital landscape evolves, Tomiko is evolving with it. Her Instagram account, @tomiko.harvey is full of funny travel reels, breathtaking photography, and plenty of safety tips. And her TikTok presence is also growing fast too, offering followers a new way to connect with her content.

“I know how to pivot, optimize, and grow because I’ve done it before,” says Tomiko. “Valuable, well-optimized content always wins in the long run.”

Wherever the road takes her next, Tomiko is grateful that she’s gotten the chance to turn her passion into a thriving business.

“I created Passports and Grub so I could have the freedom to travel, work for myself, and build something meaningful,” she says. “Whether I’m on a press trip, speaking at Travel Blog Exchange conferences, helping Black creators collaborate with tourism boards or just planning my next vacation, I love that my business allows me to do what I love, on my own schedule.”

About the Publisher

Tomiko Harvey is a travel entrepreneur, SEO strategist, and speaker who empowers content creators and brands to grow their online presence and income. Through her travel platform, Passports & Grub, she writes about luxury travel for Black women over 45, while her SEO consulting firm helps creators rank on Google and land brand deals with both destinations and hotels. As the North America Conference Director for TBEX and VP of the Black Travel Alliance, she’s also a leading voice for equity and representation in travel.

Tomiko headshot