Fashion designer, photographer, and film-maker, Gosha Rubchinskiy has unveiled his second collaboration with Burberry today.
Continuing our creative collaboration with Gosha for his latest show wasn’t even a question for either of us – we have enjoyed the process over the last year working together so much, that we both felt like there was so much more we could do together. Gosha is not only an incredibly talented designer, he also has a unique sensitivity to and awareness of the “now”, which he captures so brilliantly in everything he does, from his collections and photographs, to the casting, and styling in his shows. It has been a complete joy and privilege to work with him so closely and we are all so excited to see our latest collaboration come to life on the runway and beyond. Christopher Bailey, Burberry President and Chief Creative Officer
The Russian designer has created a capsule collection consisting of 13 pieces that were apart of his Fall '18 runway show, shown at the Yekaterinburg’s Yeltsin Center Museum. Known for drawing his inspiration from the fall of the Iron Curtain and Russian youth culture, Rubchinskiy highlights Russian iconography, both past,and present, via his runway shows and campaign imagery. The collaborative pieces celebrate what Burberry is best known for - their outerwear. New styles include a reconstructed cotton-gabardine trench coat, an oversized wool-blend duffle coat as well as oversized check flannel shirts and on-trend bucket hats to combine both aesthetics.
Christopher and I have a great understanding of each other’s work. After a strong SS18 collaboration and my photographic participation in Burberry’s September show through the Here We Are zine and exhibition, we wanted to take our collaboration one step further. It was important that Burberry be part of my new collection as it was one of the first iconic western brands to reach Russia after the Soviet collapse. It was very popular here in the 90’s, so much so that Boris Yeltsin can even be seen wearing a Burberry scarf in pictures from the time in the Museum where we presented the show. Gosha Rubchinskiy
Burberry
Burberry’s first collection with Gosha, which was revealed at Gosha’s SS '18 show in St. Petersburg in June of last year was inspired by football and Russian rave aesthetics that were integral to the ’90s youth scene. Following the collection was the release of a limited-run zine, that offered a look into the underground cultural revolution that was a result of the ashes of Soviet Russia in the late ’80s and early ’90s. It highlighted the underground rave culture, featuring images of infamous nightclubs of the time, such as Tunnel and Planetarium. This debut collection is available online and can be found in selected Burberry stores, as well as Dover Street Market and Comme des Garçons concessions.
See burberry.com/gosha-x-burberry/ for more information.
