As a single mom still in college, it was only natural that Jennifer Tammy would look to other moms’ blogs for inspiration and advice. But as she perused the internet’s many “mommy blogs,” she noticed a pattern.
“There were always these socioeconomic signifiers that made it very clear that these women lived lives that were very different from mine,” she says. “I’ll always remember reading one post where the writer made fun of someone for still baking with a hand mixer.”
While many parents might be able to whip up recipes with pricey stand mixers and expensive blenders, that wasn’t Jennifer’s reality. As a single mom with plenty of student debt, she didn’t see herself reflected in a lot of these blogs — and she wanted to change that.
“I didn’t think hands-on, at-home learning and delicious recipes should only be the purview of people with excess income or another partner bringing in a salary,” says Jennifer.
Jennifer started to think about adding her voice to the mix. After talking to friends about all the fun crafts and at-home learning she was doing with her daughter, she decided to put all of these ideas online. This decision in 2013 marked the beginning of her blog. Sugar, Spice & Glitter was founded on a simple premise: no matter their personal or financial limitations, all moms deserve resources that help them to be their very best.
From delicious recipes to fun at-home crafts, Sugar, Spice & Glitter helps moms to show up for their families in the ways that matter to them. Naturally, this message resonated with readers.
“It just kind of grew and grew and grew and grew,” says Jennifer. “And at a certain point, I realized this could actually be something.”