France Travel Tips

Janice Chung, Founder

Toronto, Canada
Logo for France Travel Tips Janice uncovers France’s hidden gems
Discovering a France beyond what the guidebooks tell you

Long before Janice Chung started her own blog, France Travel Tips, she fell in love — with a country. It happened when she was just a young girl, watching the film Two for the Road, which follows a couple’s journey from England to the south of France.

And something about the scenery, the spirit of the whole country, stuck with her. “I just fell in love with France,” she says, “and I knew I had to go.” Some would even call this destiny, as Janice’s birthday is July 14th - which just so happens to be Bastille Day - France’s National Day.

She finally made it to France at 18, a trip that would ignite a lifelong passion. Since then, Janice has returned nearly 40 times, often seeking out the quirky, the lesser-known, and, for her, the more heartfelt side of French culture.

That’s why you won’t find anything about the Eiffel Tower or Arc de Triomphe in her blog — it’s about attic museums, cooking classes, and immersion schools in the countryside. She also loves exploring the nooks and crannies of the country through hiking, kayaking, and other excursions that she typically doesn’t do while at home in Toronto.

“I’m also my own audience,” she explains. “When I go to France, I’m seeking out new places and experiences for my own enjoyment. And I want to share them with others.”

Now retired from her career as a teacher and principal, Janice has more opportunity than ever to lean into her lifelong loves — France, writing, and helping people — so she launched France Travel Tips in 2014. The blog was her way to continue educating others, but this time, through storytelling and travel.

Janice explores France, camera in hand
Where passion meets possibility

For the first nine years, Janice didn’t monetize her blog. “For a long time I didn’t know whether I should have ads on my website,” she recalls. “I just wanted to help people.”

But over time, the costs of running her site began to add up. Hosting, design, and developer support aren’t free after all — but she still wanted to keep her travel tips free for her readers.

A solution finally emerged in late 2024 when she started working with an ad network called SHE Media, a Google Certified Publishing Partner. The timing couldn’t have been better: with affiliate links and her new ad revenue combined, she began to see meaningful growth, helping to make her passion project into something more financially sustainable as well.

“I still consider myself a small publisher,” Janice says, “so it’s great to have added revenue that can help pay the bills while doing what I love — and still being able to provide everything for free.”

“It’s great to have added revenue that can help pay the bills while doing what I love — and still being able to provide everything for free.”
Looking forward to trip #40 (and beyond)

Janice is now preparing for her 40th trip to France this spring. Her itinerary includes a language immersion program in the countryside, a scenic train ride through the Ardèche Gorge, a visit to the Valrhona chocolate factory, and even a 10K race in Paris. “To me, that’s what makes a trip fabulous — learning new things, meeting people — that’s what I love.”

So, while France Travel Tips might not go after the big hits, it resonates with readers looking for off-the-beaten-path recommendations along with advice for situations you’d wish you’d known about beforehand — like how to navigate French traffic tickets and ATMs.

And it’s partially thanks to ad revenue that Janice is able to fund her travels, cover site costs, and keep doing what she loves: sharing stories that help others experience a different side to France than what they’ve come to expect.

“My goal is to help people by providing travel tips and unique insights they won’t find anywhere else,” she says. “And if ads can pay some bills so I can keep engaging people and sharing my passion? Well, then that feels like a win-win to me.”

About the Publisher

Janice Chung is the founder of France Travel Tips, a travel blog dedicated to helping people discover a different side to the country. Based in Toronto, Canada, Janice has visited France nearly 40 times bringing back personal tips, stories, and off-the-beaten-path recommendations with her readers. A former educator and lifelong Francophile, she brings a teacher’s heart to each and every one of her posts.

Janice's headshot