Mathilde Pinault on Finding Empowerment in Fashion and Horseback Riding

In the heart of Paris, where the iconic rues are adorned with revered fashion ateliers and the city’s pulse quickens with the approach of the 2024 Olympics, Mathilde Pinault, daughter of Kering’s chairman and CEO Francois-Henri Pinault and proclaimed horse-girl, finds herself gliding between the two distinct yet harmonious realms at the same time. The Pinault’s lineage may speak of fashion royalty, but her story goes beyond her pedigree. Now, in a seamless fusion as an awarded equestrian and industry scion, she steps into the role of brand ambassador for French brand, Dada Sport.

“It was a match made at first sight,” she says of her association with the brand, known for marrying technical expertise with stylish design in the equestrian world. “The pieces are technical yet stylish, a rare find in the equestrian world. Balancing functionality with fun silhouettes and vibrant colors, Dada Sport allows equestrians to showcase elegance beyond the stables, which resonates deeply with me." 

Her support of the brand goes beyond just the lens. “Incorporating Dada Sport’s pieces into my everyday life has been incredibly seamless,” she says. “Even those outside the equestrian world will come up to me, captivated by the versatility of the designs, especially the Qalou jacket. It’s not just an equestrian uniform; it’s a fashion statement, an everyday piece you can wear in the ring or out with friends.” From impeccably tailored jackets to breeches and everything in between, these pieces are crafted to seamlessly weave into your everyday wardrobe, adding a touch of equestrian elegance to every ensemble.

Now, as the 22-year-old 2022 Longines Global Champions Tour winner aspires for the 5* Grand Prix in Paris and the Olympics one day, she has a rigorous training routine. “I train in the morning before starting my day. It’s very important to ride your horses alone. It’s very educational to do that as you have to really listen to your horse. Achieving success in the ring demands unwavering self-belief, honed through rigorous training and unshakable determination.” 

Mathilde’s connection with horses isn’t just part of the sport; it’s a profound life lesson. “Horses teach us trust, patience, and humility,” she says. “Their influence is profound; they are what we say in French, L’ecole de la vie, the school of life. For example, when I was younger, around 11 or 12, I was extremely shy. When I started spending more time with horses, I also started opening up to people a bit more because of that paramount bond I’ve learned with horses.”

The 2024 Olympics being hosted in her hometown of Paris serves as a potent motivator for Mathilde. “I’m very excited to watch the Olympics in my home city. As my grandfather always tells me, dream big, and even bigger,” she says with a grin. “Representing my country is a dream I've nurtured since childhood, and I’m eager to share victories with Dada Sport by my side, a brand that stands for women empowerment as it’s created by women who understand women."

Despite her demanding schedule, Mathilde remains grounded, cherishing moments with her family and also making time for friends to “go all out.” She shares, “Balancing everything is challenging, but organization is the key. I start planning my week every Sunday, prioritizing my training, and making time to go out with friends on weekends helps to keep me centered.” This delicate balance between her personal life and professional pursuits showcases the determination to navigate life's complexities with poise and grace. “Oh, and sleep is also very important. Everything is more positive when you sleep well,” she adds.

Beyond the stables, Mathilde shares her insights on fashion’s ability to empower. “There’s a really good message that Demna Gvasalia [Balenciaga’s creative director] said that I absolutely adore: It’s not about the clothes, it's about the life you live while wearing them. To me, it’s a form of self-expression, a medium to embody your authentic self. My curiosity drives me to explore fashion beyond trends; it's about connection and confidence."

In her role as a global ambassador, Mathilde hopes to empower and reassure others by mirroring her own journey. “I think of my 16-year-old sister Paloma, and tell her to focus on your personal growth, set goals, and don't compare yourself to curated images on social media—it’s not reality, it's a very curated outlook of what a person wants to portray.” She adds, “Embrace open communication, be honest about your feelings, and surround yourself with supportive friends. Confidence stems from within, and once you recognize your own worth, there’s no limit to what you can achieve.”