Ignore the odd branding here. This is the latest Musso double-cab, which could compete with Hilux and Ranger. (Photo: SsangYong)
Korean consumer electronics. Korean Smartphones. Korean games. In the market consciousness where technology meets design, anything Korean is cool. And the cars, too.
Gone are the days when Korean cars were judged as rentals and budget vehicles. Hyundai now markets a R1m SUV with success in South Africa. And Kia’s managed to position and price its Sportage at a level that would have been unthinkable a decade ago.
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