It’s been a big day for fashion and sport crossovers, as LVMH this morning [July 25] announced it would be sponsoring the 2024 Paris Olympic Games, and, now, just a few hours later, Martine Rose drops the new campaign celebrating her latest Nike collab. With Rosie Marks across direction and Roxy Lee capturing everything behind the scenes, this time around the London designer invites you to turn on, tune in, and definitely do not drop out to ‘Martine Rose Sports Television’ – or MRSTV for short.
So what’s on the schedule? There’s a news show that takes us into the thick of a tense Subbuteo tournament, a Clothes Show-like fashion clip which sees people on the street critique the Martine Rose x Nike Shox sneaker, and a juicy segment on… juicy orange segments. Making appearances from across the Martine Rose community are the likes of Chicken Shop Date’s Amelia Dimoldenberg, musician Babymorocco, and TV legend and comedian Ruby Wax.
Also starring in the accompanying lookbook is England Lioness leader Leah Williamson, who, since the Women’s World Cup just started in New Zealand, probably didn’t have time for an actual spot on the telly, but definitely looks the part as a 1980s-era presenter complete with coiffed, Cilla Black-esque hair and amber tinted glasses.
The collection itself builds on Rose’s previous outings with Nike, which saw her dress the England women’s team in a series of off-duty looks, and drop one of the most aesthetically subversive and still mega-covetable sneakers of recent years in the Shox MR4. In addition to megawatt new iterations of the sellout shoe, this season the designer also creates a series of looks ideal for post-match celebrations and press conferences, turning out boxy tailored suits, dress shirts, and a standout trench coat, all of which are dotted with Martine Rose and Nike Swoosh co-branding. “I felt the women’s team should be presented as the elite athletes they are, and with the same polish and seriousness as the men’s squad,” Rose explains of the offering. “I wanted to design something that felt real and would make the players feel confident and respected.
Watch the video and click through the lookbook in the gallery above. The collection is available to buy now.
