Significance of logo and taglines in brand endorsement

A graphic symbol, or design that gives a brand, company or product an identity and makes it unique from others, is a logo. And adding a line or a short phrase along to it, is what we call it a brand’s tagline, which gives the product or brand a value. Today, each and every product has a brand name, logo or probably has a tagline attached to it, which makes it stand out in the market.

From Nike's swoosh sign to Apple’s logo, people tend to identify and remember the brands usually by their logos. Because an average person recalls an image 60,000 times faster than a text.

Why are they important to your business?

Makes an impression

Every individual seeing your product or service advertisement either on an online portal or in a pamphlet is going to have a look on your brand’s logo and tagline first. That is when your brand will make its first impression on the consumer. A good logo and tagline is the most important part for your product advertisement, it is the only thing that will make or break your brand’s goodwill. Your brand logo and tagline is going to make its first impression everyday. No matter how good or bad your services are, the quality of your logo will reflect the quality of your services. The consumer is going to have a look on the logo and the tagline first and will make a quick judgment on the basis of how your logo looks or how attractive your tagline is.

Gives identity

By looking at the logo, customers will make an image of your brand in their mind. They will get an idea of what your company is all about merely by looking at your logo and reading your tagline. A good logo and a relevant tagline says a lot about your product or service. A brand logo and tagline is the message that customer receives from your business. As the images are memorable more than a plain text, your brand logo will help in identifying your products and services in the market.

Builds trust

Your brand logo reflects your business’s values and culture, it will reflect the image of your business you want to convey to your audience. In order to succeed you will have to represent your brand as trustworthy and reliable. Your brand logo and tagline will have an impact on consumer’s mind, if they find your logo familiar, easy to remember, and appropriate, it will make a relationship of trust between your brand and consumer.

Raises expectations

When you have a good logo and a tagline for your brand, the expectations from your services will automatically grow. If the customer gets fascinated with the way you advertise your brand they will naturally expect the same from your services. They would create an image of your brand in their heads and would want to try your services. The more engaging your logo and tagline will, the more buyers it will attract.

Separate your business

Your brand logo separates your business from your competitors. There are so many alternates for the products and services you offer, but what makes your business and your products unique is your logo and tagline. The customer’s going to remember your products and services by your brand logo.

Convey the message

Your brand logo and tagline conveys a message to your customers. It tells about what your business can do for them. Your company logo is the most important part of communication between your business and the customers.

What traits make a good logo?

While making a logo for your business, there are some things you should keep in mind.

Simple

Simple logos are easy to remember and recognize. The best way to make people remember and notice your logo is to keep it simple. A simple design will express your brand effectively, a complicated logo will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your audience.

Significant

The logo should be relevant to the target market. It should show the brand’s identity and personality. The right use of colors and words makes the logo stand out. For example, a toy making company can use bright colors which communicate fun, and entertainment. Whereas, a company dealing in jewel or women’s product can use cursive font in their logo.

Versatile

The graphics of the logo should be versatile enough to be used in different mediums without losing its significance. While making a logo, these things should be kept in mind that the logo should be made in such a way that it doesn’t lose its grace while reshaping or printing. On a design level, keeping the clutter to a minimum and opting for a simple design will instantly make your logo more versatile. Having too many lines, flourishes, elements, or colors can create a complicated design that will scale poorly. Instead, keep in mind that you have limited real estate, and focus on saying more with less.

Timeless

It is good to keep up with the trends and keep on changing and redesigning the logos, but a logo that remains relevant and effective for a long time is the best. For example, McDonald’s logo has been the same for the past many decades but it is still equally relevant.

Memorable

The design should be so effective that the person who sees it for the first time should be able to recall it after a long time. The logo should be easy to understand and should produce a strong impact. A memorable logo should always strive to be unique. Even in industries where there are standards and common norms for designs, your logo should always aim to stand out from the pack as much as possible.

There are so many companies that will make logo designs and taglines for your brand, and help you stand out in the market. These professionals make logos keeping all the important factors in their head. Your logo is important to your business because it communicates ownership, quality, and values. It’s imprinted on your products, your business card, website, social media, and most importantly, in the minds of the consumer.