Indian fashion designer Manish Arora is set to expand his global reach with a new Beijing flagship boutique – and a fragrance in partnership with prestige beauty company, Designer Parfums.
In 2014 New Delhi-based Manish Arora opened his first flagship store in Paris on rue Rouget de l’Isle. Later this year, another will follow in as as-yet undisclosed location in China’s capital Beijing.
Described as “one of the most celebrated and inspiring contemporary designers in the world of fashion”, he is known for his craftsmanship and unique play on colors, such as his trademark palette of pink and gold. His designs are inspired by Indian heritage, with a colourful, contemporary vibe.
Besides his soon-to-be two retail stores, the designer’s creations are retailed in upmarket department stores around the world including Saks Fifth Avenue, Le Printemps Paris, Joyce and Neiman Marcus.
On his move into perfume, Arora describes fragrances as “part of my world and of my culture”.
“They contribute to make life beautiful and this is my credo in everything I am doing. The process of creating the fragrance has been a beautiful journey and I look forward sharing it with everyone soon,” he said.
Designer Parfums’ portfolio is currently distributed across over 80 countries with fragrances that are either wholly owned or operated under license. The portfolio covers a spectrum of classics with true heritage alongside designer brands including Jean Patou, Jean Louis Scherrer, Aigner Parfums, Ghost, Porsche Design as well as celebrity fragrance brands: Naomi Campbell, Ariana Grande and Jennifer Lopez.
Chairman and CEO Dilesh Mehta says the signature fragrance with Arora reflects the dynamism of the group.
“Manish Arora is one of those rare talents who manages to see the potential of authentic Indian beauty and turn it into a contemporary and universal artistic vision. This license agreement is a turning point in Manish Arora’s development as a global brand. For Designer Parfums, this signature will contribute to strengthen our international portfolio of selective brands and reach out to younger and more fashion-savvy consumers.”
The debut Manish Arora fragrance is expected to launch worldwide in early 2018
